DAMA - Philadelphia / Delaware Valley Chapter

Serving the greater Philadelphia area, southern New Jersey, and the State of Delaware

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Program Schedule

Wednesday, January 13th, 2010 - Towers Perrin, Philadelphia

We hope you joined DAMA Philadelphia/Delaware Valley to hear

Joe Kokinda
BI/DW Technical Architect, Comcast

Next Generation BI/DW: Decision Intelligence, The Information Asset and The Role of the Data Model

The Presenters:

Joe Kokinda - is an experienced BI/DW technical architect, solution designer and industry visionary with nearly 20 years experience designing and building database-centric applications, data warehousing, ETL, reporting, enterprise architecture, portals and business intelligence solutions. Joseph has recently published a book titled, “Building The Information Asset ™ : Changing the Face of Business Intelligence and Ensuring Your Legacy.” He has also presented at numerous industry events and conferences over the years and enjoys engaging peers and colleagues on technology solutions, trends and direction. He is currently a Data Mgmt. / Reporting Analytics Technical Architect with Comcast in Philadelphia, Pa.

Presentation Description:

It’s been a long time coming, but the data model has finally reached center stage in most IT initiatives – BI, EDW, MDM, etc…. The primary driver for this is the raw reality that effective BI solutions require effective data models. This new-found respect for data modeling provides substantial opportunities but also inherent challenges for all of us in the BI/DW arena. For years, companies have been making substantial investments of time and money into their information systems. With all this investment into solutions like ERP/CRM applications, data warehouses and business intelligence, why is it still so challenging for employees and management to get the information they need to do their jobs? Why is reporting so imperfect that everyone needs to begin an "information quest" as part of their role instead of being delivered the information and intelligence that they require to do their job? Doesn't it make sense to have resources focused on interpreting information and making decisions rather than collecting and assembling data? If you can see beyond the idealistic promises of software vendors and recognize the value that true Decision Intelligence reporting can bring to an organization, then The Information Asset ™ is the vehicle you've been waiting for. As technology professionals, it is important for each of us to recognize, understand and apply new technology trends, direction and concepts. The Information Asset ™ and Decision Intelligence are new and unique concepts that are the logical next generation steps for BI/DW. With this progression, the data model is positioned as the center of this universe. Since you’re in the right profession to make an impact, the question remains … are you ready?

Agenda:

>- What’s Happening Today and Why

>- Background Concepts

--- Data Breakdown and Progression: (Frequency, Types, …. )

--- Business / Consumer

--- Categorization of your current Data Architecture and Flow

>- How To Change The Focus And Acknowledge The "Big Picture"

>- What Is The Information Asset And How To Get Focused On It

>- Gain An Understanding Of The Information Asset Components: Data Architecture, Decision Intelligence and Solution Delivery / Management

>- How To Recognize Organizational Maturity And Required Changes

>- How To Get Started: Create A Good Vision, Strategy, Action Plan and Playbook for The Information Asset Project Initiatives